The Wellington Advertiser

www.wellingtonadvertiser.com

The Wellington Advertiser site was developed under contract with Crunch Communications.

The challenge with the Advertiser site is to be able to bring the content from the print version of the newspaper into an online environment without significantly impacting the staffing requirement of the newspaper.  To do this, we provided the ability to copy articles from the page layup software with as little manual formatting as possible.

The database that supports the website contains all news and sports articles, editorials, and columnist submissions that have appeared in the newspaper since the site went live.  These articles are searchable and are proving to be a valuable local resource.

We also use the existing classified advertising software and automatically format the classified ads for the website and we bulk load the display ads in their pdf formatconverted to image files and integrate them into the classified sections.